Small-Business Marketing using Instagram
Instagram is a mobile-based online application used to share videos and photos. Instagram follows the same model as Facebook along with Twitter and is fast becoming the most popular social media platform. Instagram was created in order users could apply various filters to photos were taken with their phones. It would allow users to upload and share these images with their friends (or followers of their accounts) through Instagram. Instagram application. Since the introduction of video to Instagram it’s now possible to uploaded, however Instagram video clips are restricted to between 3 and 15 seconds in length.
Why do businesses turn to Instagram?
There are over 300 million Instagram users around the world.
About 70 million photos are uploaded each day.
The account is free to establish, so there aren’t any barriers to access.
It’s a medium that allows easy smm panel cheapest distribution of information 24 hours a day.
What kind of success companies have had with Instagram?
Businesses like Levis, L’oreal and hundreds of others have had the opportunity to make use of this tool for:
to increase awareness of their products and to increase awareness of their products and.
To boost the brand’s recognition.
To show their community and to showcase pro volunteer work to motivate and entice potential customers to purchase their service, product or their brand.
Successfully run promotions, competitions, and give-aways.
Small business marketing success using Instagram
Instagram seems to be especially popular among businesses that are based on product because of its visual appeal. Numerous companies which are product-based such as jewellery, clothing makeup, or food-related businesses have had great success with Instagram. It is because the platform lets photos be uploaded and shared by people wearing or using these items. For example food manufacturers could post pictures of people cooking withthem, sharing meals or entertaining friends with their products for food. This is not limited to big companies since many small-scale companies have managed to make use of the potential of Instagram to connect with their customers. For example, Melbourne based cafe The Kettle Black has more than 45,800 Instagram followers as of March 2016, they achieved this with the use of beautiful photos of their food, and photos of their cafe food that Instagram users are drawn to, in addition to using hashtags that food bloggers, foodies as well as other Instagram users might be attracted to or searching for.
Marketing via Influencers
Social media stars, bloggers, and other media personalities have built up an impressive following on Instagram, with thousands, sometimes hundreds of followers on their Instagram accounts. The term “influencer” signifies that there are many people who are interested in the product you offer or services. The target audience has already been built up for you. The engagement has already established and tapping into this by putting your post to their Instagram feed or being featured by a blogger or a well-known Instagram account holder can help you expand your audience quicker. So making the effort to find important influencers within your industry and ways you can reach them is essential.
Hashtags: What are they?
What can they do to boost exposure for businesses?
I would suggest that if are considering joining Instagram you take some time researching hashtags. Hashtags are the tags that you can use in the caption to a picture you upload. In order to create hashtags,, you have to include the # symbol in the beginning of the tag. Then, add a keyword , or multiple keywords that do not have spaces following the symbol for a hash. For example, you can publish a photo of a Jeans. Your hashtags could include like: #fashion #style #jeans #lovethatstyle. You are probably familiar with hashtags because they are popular on Twitter but if not, take a look for examples of how they’re utilized. The goal of hashtags is to link your image to a specific topic or category that is searchable or popular on Instagram.
Do not use spaces in your hashtags
There are no special characters that can be used in hashtags. E.g.! @$&
Instagram comes with a powerful search feature , and if your you set your posts to ‘public and you make use of hashtags to label your videos and photos so that the content is easy to search for and is more easily accessible to the general public. When someone performs the search engine and searches the search term, your content might be discovered and this results in more people being aware of your company or brand.
Some hashtags are extremely well-known, and it’s crucial to find the ones that are relevant to your business. The purpose of using hashtags is to make people talk about, like, following, the content and then sharing it. Hashtags are a great way to spread the word in a way that is effective, so take time to learn how to utilize them to maximize the impact from your posts.